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Get Out Girls

Get Out Girls is a passion project of my own. GO Girls is still in its dream phase, but my vision was clear from its birth: to create a community-based blogging platform through which I, and fellow outdoorsy, female-identifying people, can share knowledge about camping, traveling and thriving outside. The imagery and aesthetic of the GO Girls website is meant to exude a sense of adventure, confidence and approachability. Warm tones, aspirational imagery, and playful icons create a digital atmosphere that both excites, prepares and comforts the reader, inspiring dreams of her next trip into the great outdoors.

Category

Travel, camping, blog

Services

Brand concept & identity
Copywriting
Website

Logo

I wanted to select a typeface with a capital G that resembles an arrow, a visual call to action to get moving, get going, get out(side).

The badge speaks for itself, literally, shouting "GO".

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Color Palette

GOgirl-color.png

Desktop

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